At ProWriter, we're passionate about words. Words for web, words for print and words for business. But we like sales words best. Subtle, nuanced, persuasive words. They’re the kind of words that keep our clients happy!
Business-to-Business (B2B) and Business-to-Consumer (B2C) copywriting
We're B2B / B2C copywriters. We help industry communicate more effectively with customers and staff. ProWriter company profiles, newsletters, websites and press releases will distinguish your organisation in a crowded marketplace.
Feel free to challenge us. This is an adaptable copywriting service. Any sector, any size of company, any kind of copywriting. We've even written promotional ads for other copywriters!
Copywriting that gets results
Above all, we're pragmatic. We're not here to win plaudits for our copywriting. We're here to sell your goods and services. That means short sentences. It means clear messages. It means saving you time and effort.
We choose our words carefully, so you don't have to!
News
February 2009
Jenn's chuffed. After last month's love letter to newsletters, things have really started to heat up.
We've just taken on our tenth monthly newsletter. That's 60/40 in favour of customer newsletters over staff newsletters, in case you're wondering! Now that's an awful lot of news, month in, month out.
It looks like we were right. Now is definitely not the time for faint hearts or reluctant publicists, it's time for the news where you are.
Just call us prescient. Or just call Jenn. For all the news that's fit to print.
January 2009
The recession might be in full swing, but we've been too busy to notice. (And too busy to update our copywriting news, clearly.) Sorry about that!
But no news is good news, right?
For us it means a lot more time to get to grips with your news. And there's actually a lot of great news about. The worse the economic climate gets, the more positive your news stories get. That might sound like an oxymoron, but nothing beats the gloom better than spreading a bit of good cheer among customers and colleagues.
So here's our new year's prediction. Newsletters are going to be big this year. Newsletters are going to be huge this year. Staff newsletters, customer newsletters - online, print, blog and all.
So, if you've got something to say, say it with a smile - and say it with a newsletter.
February 2008
Back before Christmas we promised you big news. Now we know it's a copywriter's prerogative to make everything sound like 'big news' (just check out our press releases if you don't believe us) - but we think this qualifies...
Our founder, Chris Lomas has given in to the lure of the P45 and accepted a position as senior copywriter at The Writing Stable in Nottingham. We wish him every success in his new life. (At least he'll be a bit closer to the National Space Centre and Derby County FC!) There aren't many rival copywriting companies out there who receive our seal of approval, but The Writing Stable does. We think it's a great opportunity for them both - but we're sorry to lose you Chris...
So what about us? ProWriter is alive and well and busier than ever! We're still B2B copywriting specialists (that's Dave's territory). We're still B2C copywriting specialists (that's Jen's territory). And we're still just as passionate about the copywriter's craft as we ever were. As we're sure you'll discover...
December 2007
We'd like to take this opportunity to wish all our copywriting customers a Very Merry Christmas! Be sure to pop back in the new year for news on our new improved copywriting service...
September 2007
If we're honest, most copywriters will tell you we spend more time talking than writing. (And even more time listening.) Copywriters are lucky. We get the inside stories on all your new initiatives, your plans; even little glimpses into why you do what you do...
So why do we do what we do? Why are we so passionate about copywriting?
Just this month we've spoken to a Gloucestershire ice merchant, a fireworks manufacturer and an importer of Jordanian handycrafts! They've all had fascinating stories to tell; little glimpses into lives outside our own. All we had to do was listen. Copywriters really are privileged.
Whoever your copywriter is, make sure they know how lucky they are!
August 2007
We're always happy to spread a little good news: so congratulations to Clive and Carol Hannis. They've just scooped a prestigious Franchisee of the Year award for their sterling work on The Best of Gloucester website. Well deserved; check out the site and see for yourself. Wonder who their copywriter is...?
July 2007
Welcome to our new look copywriting website. With thanks to Peter and the team at Far Design.
As a copywriter, I don't think anything 'speaks for itself'. And I can't afford to subscribe to the notion that one picture equals a thousand words! While I'm sure you'll agree that the website looks superb, that's only half the story. That's why I'm happy offer these few additional words in praise of their exemplary service.
Peter was patience personified. His design nous and attention to detail made this copywriter's job very easy.
